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This is a much more open-ended campaign than either renewable
energy purchasing or green building design. How can you get people
at your school to reduce the impact of their transportation choices?
There are many different approaches, and the best way will differ
for each campus. Below we present an overview to get you started,
but we have certainly not thought of everything! Contact a member
of our Energy Team for help on developing any of these ideas.
Green vehicle fleets
Right now, Energy Action, of which the SSC is a member, is currently
developing a guide to effectively run a Green Fleets campaign. Once
the materials are finished we will post them on the website.
Reduce commuter traffic
In order to reduce the car traffic from faculty and staff commuting
to your university, some incentive must be provided for carpooling
or using mass transit. Less popular (and therefore more difficult)
measures include: limiting parking spaces or increasing parking
fees. Banning freshman and/or sophomore parking is also an option.
Incentive programs include:
- Many communities have “Ride Share” programs, which
help people find others to carpool with on their daily commute.
For examples, see rideshare.511.org
or rideshareonline.com.
Look online to see if there is one for your town. This program
makes it easier for people to find carpools. In addition, some
rideshare programs have “emergency ride home” programs
so that people can get a free cab ride home in the event of a
family emergency. If the rideshare program in your area does not
have this feature, encourage your university to step in and offer
that option to employees. Many people are reluctant to carpool
because they feel that they have no option if their child suddenly
becomes sick or they suddenly need to leave work for some other
reason.
- You could also work with your university to subsidize the cost
of public transportation for employees, or to provide other incentives
for employees to take public transportation to work.
- Publicize public transportation options for students seeking
to get off campus on weekends.
- For an example of a fantastic, comprehensive plan to reduce
vehicle traffic at the University of British Columbia, see trek.ubc.ca
Encouraging biking
Make your campus more bike-friendly for students, faculty, and
staff. Work to ensure that there are enough bike racks (especially
in covered areas so bikes don’t get rusty), encourage the
university to provide free bike locks, and work to reduce safety
hazards (such as busy intersections).
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